3 tips to help your business reel in more views with video marketing

31 May 2021

3 tips to help your business reel in more views with video marketing 

Your customer carries around a small but powerful screen all day long, and their daily streaming habits contribute to the 1 billion hours of video watched on YouTube every single day. The statistics are epic, and video marketing’s impact is even more so. Marketers worldwide have crunched the data, observed our online habits, and monitored our attention through our device use, and one thing is abundantly clear: consumers love watching videos

With smartphones transforming the way we entertain ourselves, make purchase decisions, and even manage our lives, we’re winning customers in new ways. One of the most effective mediums is the convenient, quick-to-consume, easy-to-digest, fun-to-follow content creators develop on camera. 

We know the power and pull of video content, but how do you harness that incredible reach for your global content marketing strategy? Here are three tips to help your business reel in more views! 

Five types of winning video marketing content 

A lot of marketing departments delay the introduction of video content because of fears around budgeting and the cost of production. Other blockers include lack of expertise and time to develop video content. Our suggestion? Keep it simple and use tried-and-tested formulas to make practical videos that you can upcycle across your marketing ecosystem. According to Wyzowl’s 2020 video survey, the most frequently created types of video are: 

  • Explainer videos (72%)
  • Presentation videos (49%)
  • Testimonial videos (48%)
  • Sales videos (42%)
  • Video Ads (42%) 

None of these video efforts includes special effects, Hollywood levels of acting experience, or expensive studio production. All you need is a spokesperson, a smartphone with a good camera, and some basic video editing software

Give your customer the option to be wowed by video 

81% of customers research products and services online before they make a purchase. A lot of the time, ‘research’ includes following the brands they like on social media and passively absorbing the content that those brands publish. This browsing activity extends to video, and video makes up a significant part of the research process for smart consumers of today. 

The Wyzowl survey breaks this experience down with an analysis of audience feelings, and the results are startling: 

  • 74% of people are convinced to buy apps and software because of video
  • 96% of people watch explainer videos to find out more about a product or service
  • People are twice as likely to share video content with friends 
  • 66% of people prefer to watch videos to learn more about products and services 

It’s clear that video is the preferred medium for many customers, and it’s on us as brand owners to embrace the evolution of content marketing so we can keep up with our competition. Wowing customers doesn’t mean that you have to have a video-first approach to everything you market, but it does mean giving customers the option to watch and listen to product and service education.

Create videos that are universally accessible 

As a language service provider with Netflix and other major video content providers on our client books, we know that video success is dependent on accessibility. Businesses in 2021 are more socially aware than they’ve ever been, but digital accessibility is still an issue for many people who don’t speak English and have difficulties with hearing and sight. 

Adding subtitles and captions to dialogue in your video content means people who can’t hear your video are still able to enjoy your content. 92% of U.S consumers watch videos with the sound off on mobile; adding text to video is an easy way to make your content inclusive and accessible for everyone. This is especially true of content shared on social media. Captioned videos have a 16% higher reach than non-captioned videos. Captions also increase engagement, shares, and call-to-action clickthroughs

Another way to increase the watch-ability of your video content is to translate subtitles into different languages. Not everyone speaks English, so if you can, offer subtitles in multiple languages. At e-Arabization, multi-lingual subtitling is one of our most requested services, and with good reason. The return on investment for creating globally accessible video content is a worthwhile consideration for marketing departments who already invest a considerable amount of time developing video content. 

Ready to jump on the video content bandwagon? 

Video content popularity is growing, and year on year, we see more creative ways to develop content for businesses. LinkedIn’s stories feature, TikTok, and Instagram Reels are just a few of the ways you can quickly adopt video in your business and join the video marketing party. You don’t have to have a huge marketing budget to begin, but it’s an investment worth making this year. If you don’t already include video as part of your content marketing strategy, then perhaps it’s time to revisit your plan and pinpoint opportunities to translate written words into visuals. 

Need subtitles for your video content? Drop us a message to see how we help companies create accessible videos for a global audience.