Translation Trends

Translation Trends

Translation is one of the few thriving industries across the globe today, where it is still continuing to grow and develop into more advanced techniques and strategies that increase its productivity all the while reducing the effort and cost of the process. In fact, the translation industry is expected to continue its growth till 2021 to reach an astonishing market budget of $56 billion. This rapid growth leaves no room for setbacks and idleness; companies and individuals alike are on the constant lookout for any and all new trends, techniques, and machines in the translation field. Therefore, 2019 has witnessed a change in the industry that is expected to be carried on to the next few years for sure.

Artificial Intelligence and Machine Translation are needless to point out, as they are currently at the top of the trending lists in translation as well as other fields. AI has made possible to translate and edit an almost unbelievable number of words in a short amount of time and with the least effort. Instead of spending thousands of hours comparing and translating texts in a word by word manner, Machine Translation nowadays allows translators to resort to a Translation Memory that advises, and selects a logical translation based on previous experience and uploaded knowledge. Despite having all these perks, it is commonly agreed upon that Machine Translation would never reach the accuracy and capacity of human translation. However, the following years are expected to bring a noticeable change as a result of the awaited revolutions in technology itself.

Another trend in the field of translation goes hand in hand with the video publishing trend on social media, business websites, multilingual corporate exchanges, and face-to-face meetings. Videos will become the new method of communication instead of the written word; and these videos will certainly need to be translated and localized! Video subtitles will be heavily needed, as well as a translation to the content presented in pre-translated or live form. Another trend will include voice and speech recognition in SEO Markets, where search will mostly be conducted through spoken, rather than written, words. Therefore, Search Engines will also need to be localized to match the needs of different markets and audiences.

Trending Languages

The popularity of any language is bound to many different factors, such as the political situation, industry, economics, and cultural events. In 2018, the translation demand increased for five languages paired with English; French, German, Spanish, Mandarin, and Arabic. Most of this popularity comes from the strong business and trading ties that France, Germany, and Spain hold with different countries around the globe and especially with English speaking countries such as the UK and USA. Mandarin, however, is increasing in demand due to the increase in the number of Mandarin speakers, reaching 1 billion people up until 2018 and the fact that China holds the second largest economy in the world. Arabic is also in high demand due to the uprising political situations and the foreign investments taking place in both the Middle East and Africa. In addition to that, Arabic is considered the eighth most spoken language in the US by more than 1.2 million Arabic speakers. By referring to the data available and comparing the market growth rates in different countries, newcomer languages into the translation industry are expected to be Hungarian, Polish, and Czech.

Translation is indeed a growing industry that has witnessed multiple advances in the last few years, and will yet continue to develop by adopting the latest technology trends. In fact, many companies have shifted their interest into the world of language as it shows great hopes and potential for the future.